Pricing
The direct-to-buyer
pipeline for modern builders.
Eliminate dealer markups. Capture high-intent demand. Track every dollar from inquiry to close.
Eliminate dealer markups. Capture high-intent demand. Track every dollar from inquiry to close.
Selling one home you own? Free is the default. Add Seller Pro when you want to move faster.
One home, one listing, no monthly cost. Pay only when it sells.
Amplify while your listing is active. Reach more buyers, close faster, pay less at the end.
Break-even math: Seller Pro at $19/mo × 3 months = $57. On a $60K used prefab, the 2% fee-drop saves $1,200. The math works from month one.
Start Pro for a dollar. Cancel any time.
Grandfather your success-fee row as a Founding-25 builder.
List one home, get discovered by buyers. Success fee applies on close.
The workhorse tier for active builders. PERCH-Certified pathway, priority inbox routing, Featured Homepage eligibility.
For multi-product builders + teams. Configurator, CRM, seats — everything in Pro plus scale tooling.
For regional and national builders shipping across states. Unlimited, dedicated concierge, custom integrations.
Pick your category. Enter your retail price. See the exact margin you keep on PERCH vs. the dealer channel.
Founding-25 builders lock this rate row forever. First 25 only.
| Category | Under $75K | $75K–$150K | $150K–$300K | $300K–$500K | $500K+ |
|---|---|---|---|---|---|
| Container / Tiny | 10% | 8% | 6% | 5% | 4% |
| Prefab / Modular | 6% | 5% | 4% | 3% | 3% |
| Manufactured | 8% | 6% | 5% | 4% | 3% |
| Individual seller — Free | 6% flat · Free listing forever · No subscription | ||||
| Individual seller — Seller Pro | 4% flat · Add $19/mo Seller Pro for email blast + category feature + priority routing | ||||
Every dollar tracked from first click to closed sale. Everything you need to run direct-to-buyer as a real channel.
Every buyer inquiry lands in your inbox and CRM — never a dealer's. Your name on the invoice, your team in the reply thread, your reputation earned directly.
Track every dollar from impression → inquiry → reservation → close. See geo-demand, top-performing floor plans, and where your buyers actually come from.
Every buyer is verified. Every dollar passes through licensed escrow. Every builder in the network is insured and re-checked at renewal. No more chasing wires.
Wren AI drafts your entire listing page — copy, gallery, spec table, financing math — from files you already have. Publish when it's ready. Iterate whenever.
Toggle any accelerator. Watch the projected reach, buyer signal, and payback math update live on the right.
Accelerator math — a single $499 Matched Email Blast to 1,200 verified local buyers yields 18–35 qualified inquiries. Closing one unit faster saves $3,000+ in holding costs.
The most-asked questions, straight-up.
Drop your spec, plans, and photos. Wren AI drafts your listing. Publish in ten minutes.
No card required for the free tier. $1 today unlocks Pro for 31 days — cancel anytime.
