The North Star · MMXXVI

House
10 Million
Families.

Everything else we build is here to make that number happen.

4,000+

Readers · on The Grounds

50 states

Escrow-ready · day one

A modern modular home installed on owned land at golden hour
01 · The Problem

Why this category lives in chaos.

Buying a home outside the subdivision is harder than buying one inside it. It shouldn't be.

Buyers hunt through classifieds built for used pickup trucks. Prices go quiet at the digits that matter. Builders pay lead brokers who sell the same lead four times and blame the buyer when it doesn't close.

Zoning is the paperwork nobody warned you about. Insurance is the bill nobody planned for. Getting the home delivered still runs on who-you-know.

None of it stops a serious buyer. It just costs them six months and a spouse's patience.

02 · The Answer

What PERCH is.

For the buyer

Real listings. Real prices. Everything you need to close kept in one place — not seven inboxes.

For the builder

Ready-to-buy customers with financing already lined up. No per-lead fees. No middleman holding your customer.

For the deal

Escrow in all fifty states. Lenders who actually fund factory-built homes. Help you can reach in a click.

03 · The Origin

It started as a calling.

PERCH started with a simple calling — help more people find a place to call home.

After twelve years as a licensed Georgia real estate agent, and years running MyTinyHomeHub through some of the roughest cycles this category has seen, one thing kept showing up: the buyers who wanted a home outside the subdivision were being underserved by everyone.

Quitting wasn't the answer. Serving more people at once was. PERCH is how.

Cameron Jo'van, founder of PERCH, standing in a Georgia pine stand at golden hour
04 · The Standard

"The deal is clean. The people are real. The number at the bottom of the page is the number you pay. Ten million families. One home at a time."

Cameron Jo'van
Founder · PERCH · Atlanta, Georgia

Atlanta, Georgia · MMXXVI